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Giving your holiday home a name to remember.
One of the first and most important things to do when considering marketing your holiday rental is to establish a unique and memorable property name. Whether you own a holiday cottage or any other type of holiday rental the name of your property is an important decision and should be both brief and memorable. Remember, a good name can trigger interest from a potential customer’s mind.
Having a unique name also enables owners to stand out from the crowd and be found with confusion with other properties of the same name. In addition the name of your holiday home establishes an identity, a brand for your investment.
- A unique name underpinned by a specific aspect of the property.
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The creation of a brand is so important as it in time informs potential guests what your business has to offer and what they can expect by choosing to stay in your property.
Benefits of giving your UK cottage simple, memorable and distinctive name
Over 90% of travellers search for a holiday rental property online, giving your home a distinctive name can help make it easier for travellers to pick out your property from others like it online.
Keep the name as short as possible, it is pointless having a property name which includes your rates as these not only change, but it detracts from your properties official title.
A Not So Unique Name May Make It Difficult For Potential Guests To Find Your Property Amongst A list Of Others
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Once you have decided on a name, ensure that you use it consistently across all of your chosen advertising mediums, business cards and other related promotion material.
Creating uniformity in your brand name makes you look professional and makes it easier for potential guests to find your property online.
A Good Example Of The Use Of A Memorable Image Which Links With The Property Name
Tips for choosing a great name for your UK holiday home
· Keep the name simple- Your holiday property name should not only be easy to type, but easy to memorize and refer to others. The name you choose should be simple such that a person who hears it can the name until he/ she can search for the holiday home online
· Give travellers information- The name should provide information about your property and what travellers should expect after they make a booking. A great name should be simple, distinctive and informative
· Unique name- A unique name can help you stand out from competition. Come up with a name that defines your holiday home the best. Most likely there are other holiday homes in your area, the primary goal while naming your property should be to make your property stand out.
Giving your holiday home a distinctive name has many benefits as seen above, a name not only markets your holiday home but can help create a great, long lasting impression.
Do you own your own or manage a holiday home in the U.K?
To list your own holiday home on www.directholidaycottages.com contact Sarah or Tracy for details.
T. 0333 240 0797(local rate) Email.info@directvillasuk.com
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